Our Story    

Our artfully curated collection of home goods is a joyful celebration of our little corner of the South and the country as a whole, as we strive to carry locally produced and USA-made goods. We seek out beautiful, well-made things at prices people can afford: beautiful things for all people. 

Community is essential to good business and beautiful art. We want to tell you the stories behind all of our products and the makers who create them. Here’s what you’ll find when you step through our doors: Wendy explaining how a local potter uses kitchen gadgets to create the texture on her mugs and vases, an artist-led workshop on how to construct a Polish pajaki, customers in lively agreement about the merits of the natural deodorant we carry (it really works!). This is what we’re about at Indio: building community and creating beauty that is bold, accessible, and natural. Beauty that tells a story. 

Our Apothecary

Our apothecary is cruelty-free, effective, and based on a simple idea: the ingredients in beauty products should come from beautiful things, not from factories. Think: rose hip oil, not sodium lauryl sulfate. We are as picky about what goes into our apothecary as our makers are about what goes into their formulas. This means that our shelves are stocked with clean, natural products that really work. 

Our Goods and Our Makers

We love that our products are made in kitchens and workshops, tiny attic studios and barns, back bedrooms and back yards. Indio steers clear of mass-produced goods and champions those that are handmade – we like for our goods to pass through the hands of a maker before they are passed on to us. The result is startling originality and a balance between delicate attention-to-detail and the roughhewn but joyful imperfections of handcrafted work. In our store you’ll find pillows embroidered with woodland animals, simple but statement-making jewelry in cast bronze or fine silver, and candles that smell miraculously like the great woods of the Pacific Northwest.  

We are committed to thoughtful commerce. To us, this means supporting regional makers, whenever possible. It means selecting low-impact packaging and shipping methods for the goods that travel from Seattle or Brooklyn or Ohio. It means paying an honest price for the honest work that goes into the goods we carry, and it means selecting goods that we can sell to you at prices you can afford. We believe in beauty that is accessible, ethical, and authentic.  

Our People

Meet the Indio Virgos, Wendy and Kate: Both born in North Carolina, these two share a birthday, a love for dogs, and a great sense of style. Kate has been with Wendy from the beginning of the Indio journey – they’ve worked in tandem to curate the beautiful space and the gorgeous selection of goods that is Indio. 


Wendy Sease, Founder/Owner

Wendy was born with a Southern storytelling gene – ask her to tell you sometime about one of her first-ever jobs, right here in Brightleaf Square!   Match that gift for storytelling with her roots in Durham, decades of experience in personal care products, and a wide circle of artist and entrepreneur friends, and you have the makings of everything that Indio stands for: natural beauty, community, and artistry. Wendy balances a down-to-earth style with a quirky, positive energy that you can feel throughout her store. Her eye for design and great laugh illuminate this former tobacco warehouse the same way the goods she features here will illuminate your home. Wendy always has a great story to tell, and her best collection of stories to date is Indio.


Kate, Shop Stylist

Kate appreciates beauty and connection. Kate creates the visual experience at Indio, using her background in editorial styling. She has done creative visuals for a variety of spaces ranging from retail design and home space to the visual and performing arts. She believes in spaces that invite people to feel, think, collect, connect, and create and that happens at Indio each day. Come and hang out, Kate's good company.